The Senior Class
Who has tremendous vim, vigor and vitality to spare;
not to mention discretionary income; is the largest growing demographic
group in the United States?
Seniors, of course!
In less than 25 years one in six Americans will be 65, about 60
million people! What a remarkable achievement. We are experiencing
a sweeping demographic shift that will change our country from
a youth orientated society to one dominated by older adults. That
is remarkable, not only in terms of health and medical advancement
but for the tremendous marketing potential it affords you . Enter
the Senior Class.
Age isn't a number - it's an attitude. The Senior Class
is a 90-second news feature series designed for that portion
of the population that's not just growing older they're /getting
better! The Senior Class explores the many facets of achieving
the rank of senior citizen. Issues focusing on age, nutrition,
finances and trends in health care are regular topics.
Veteran television journalist Joan Hallmark brings more than 30
years experience as an anchor, reporter and producer to the Senior
Class, offering your viewers no-nonsense advice from health
care professionals, legal advisors, financial leaders and other
experts to to create the Senior Class, an informational
and topical series whose time is right.
Today's seniors are a well informed group and are unique from
any other in history. 65% of the nation's money is controlled
by a member of the Senior Class, making the advertising
potential staggering. Today's members of the Senior Class are
spending their remaining years - rocking, but not on the front
porch. They're dynamic, vibrant, traveling, joining special interest
groups and simply enjoying themselves. It is a group with so many
wonderful things still to discover! The Senior Class is
an ever growing group that we all aspire to join!
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